Resync Launch Pricing Strategy
🎯 Overview
Launch Discount: 60% OFF for 6 months
Launch Date: January 14, 2025
Promo Ends: July 14, 2025
💰 Pricing Structure
Available Plans at Launch
| Plan | Regular Price | Launch Price (60% OFF) | MAU Limit | Apps | Key Features |
|---|---|---|---|---|---|
| Free | $0 | $0 | 5K | 1 | Basic features, perfect for testing |
| Starter | $99/mo | $39/mo | 25K | 3 | A/B testing, forms, analytics |
| Pro | $299/mo | $119/mo | 100K | 10 | Advanced features, priority support |
Coming Soon Plans
| Plan | Estimated Price | Status |
|---|---|---|
| Growth | ~$799/mo | Q2 2025 |
| Enterprise | Custom | Q3 2025 |
🚀 Why 60% Off?
Strategic Benefits
-
Rapid User Acquisition
- Lower barrier to entry for early adopters
- Target: 100+ paying customers in first 6 months
- Build case studies and testimonials
-
Market Positioning
- Starter at $39/mo vs competitors at $99-299/mo = massive value
- Growth at $319/mo vs competitors at $500-1,000/mo = clear winner
- Creates buzz and word-of-mouth marketing
-
Product Development
- Get real user feedback while building remaining features
- Validate pricing model before full feature set
- Build loyalty with early customers
-
Financial Projections
- 50 customers at $39 = $1,950/mo MRR (Month 3)
- 100 customers at $39-319 avg = $10,000/mo MRR (Month 6)
- Transition to regular pricing = $25,000/mo MRR (Month 12)
📋 What's Ready vs. Coming Soon
✅ Ready Now (Launch)
- Remote config management
- Content management (create, edit, publish)
- Basic A/B testing
- Forms (basic validation)
- Analytics (basic tracking)
- API/SDK (React Native, JavaScript)
- Team collaboration (basic)
🚧 Coming in Next 6 Months
- Advanced A/B testing with statistical significance
- White-label options
- Custom integrations (Webhooks, Zapier)
- SSO/SAML authentication
- Advanced targeting & segmentation
- Internationalization support
- Advanced forms with conditional logic
- Real-time analytics dashboard
🎁 Launch Promo Mechanics
Customer Journey
Day 1 (Jan 14)
└─ Customer signs up for Starter at $39/mo
└─ Gets all current features
└─ Price locked for 6 months
Month 6 (July 14)
└─ 30-day notice sent to customer
└─ "Your promotional pricing ends in 30 days"
└─ Options:
• Continue at regular $99/mo
• Switch to annual billing (save 20%)
• Downgrade to Free
• Get loyalty discount (if offered)
Month 7 (Aug 14)
└─ Transition to regular pricing
└─ Billed $99/mo going forward
Communication Timeline
Month 1 (Launch)
- Welcome email with promo details
- Onboarding sequence
- Feature highlight emails
Month 3 (Mid-promo)
- Check-in email: "How's it going?"
- Feature updates
- Usage tips
Month 5 (30 days before promo ends)
- First transition notice
- Remind them of value received
- Show usage stats
- Offer annual discount (20% off)
Month 6 (Promo ends)
- Final reminder email
- Case studies showing ROI
- Special loyalty offer (optional)
💡 Handling Customer Objections
"What happens after 6 months?"
"Great question! After 6 months, you'll transition to our regular pricing at $99/mo. We'll give you 30 days notice, and you can switch to annual billing to save 20%, or choose a different plan. Many of our early customers find the value so compelling they're happy to continue - you'll have built integrations and workflows that would be harder to replace!"
"Why only 3 plans? Where are the other features?"
"We're a new product and being transparent about it! We're launching with our core features rock-solid, and we're actively building the Pro and Enterprise tiers based on customer feedback. As an early customer, you'll help shape what those plans look like, and you'll get first access when they launch."
"Is this price too good to be true?"
"Nope! We're a new product competing with established players. This aggressive pricing helps us build a customer base quickly, get real-world feedback, and prove our value. Think of it as our way of saying 'thanks for taking a chance on us early!'"
📊 Revenue Projections
Conservative Scenario
| Month | Customers | Avg Price | MRR | Notes |
|---|---|---|---|---|
| 1 | 10 | $39 | $390 | Launch month (mostly Starter) |
| 2 | 25 | $50 | $1,250 | Word of mouth (some Pro) |
| 3 | 50 | $60 | $3,000 | First blog posts (30% on Pro) |
| 6 | 100 | $80 | $8,000 | Mix: 60% Starter, 40% Pro |
| 12 | 200 | $150 | $30,000 | Post-promo pricing |
Optimistic Scenario
| Month | Customers | Avg Price | MRR | Notes |
|---|---|---|---|---|
| 1 | 25 | $50 | $1,250 | Strong launch |
| 2 | 60 | $75 | $4,500 | Viral growth |
| 3 | 120 | $100 | $12,000 | Product Hunt, etc. |
| 6 | 300 | $150 | $45,000 | Strong product-market fit |
| 12 | 500 | $175 | $87,500 | Established player |
Annual Run Rate (ARR): $300K - $1M
🎯 Success Metrics
Month 3 Goals
- 50+ paying customers
- $2,000+ MRR
- 80%+ customer satisfaction
- 5+ testimonials/case studies
- < 5% monthly churn
Month 6 Goals
- 100+ paying customers
- $10,000+ MRR
- 90%+ customer satisfaction
- 15+ testimonials/case studies
- < 3% monthly churn
- Ready to launch Pro tier
🔄 Transition Strategy (Month 7+)
Options for Customers After Promo
-
Continue at Regular Price ($99 or $799)
- No action needed
- Automatic transition
- 30-day notice provided
-
Annual Billing (20% discount)
- Starter: $950/year (saves $238)
- Growth: $7,670/year (saves $1,918)
- One-time payment
-
Loyalty Discount (optional offer)
- For engaged early customers
- 10-20% permanent discount
- Must meet criteria:
- Been customer for 6+ months
- Active usage (>50% of limits)
- Provided testimonial or case study
- Low support burden
-
Downgrade to Free
- Always available
- Keep access to data
- Limited features
📝 Implementation Checklist
Pre-Launch (Before Jan 14)
- Update pricing page with launch promo
- Set up Stripe products with promo pricing
- Create email sequences for promo period
- Write FAQ about launch pricing
- Prepare social media launch posts
- Set up analytics to track conversion rates
During Promo (Jan 14 - July 14)
- Send welcome emails with promo details
- Track customer acquisition costs
- Monitor churn rates
- Collect testimonials and feedback
- Build remaining features
- Send mid-promo check-in (Month 3)
- Send transition notice (Month 5)
Post-Promo (After July 14)
- Transition customers to regular pricing
- Offer loyalty discounts to engaged users
- Analyze success metrics
- Publish case studies
- Launch Pro tier
- Consider repeat promotions for new customers
🎨 Marketing Messaging
Headlines
- "Launch Special: 60% Off for 6 Months 🚀"
- "Ship Faster, Code Less - Now 60% Off"
- "Early Bird Pricing: $39/mo (Regular $99)"
- "Limited Time: Lock In Launch Pricing for 6 Months"
Value Props
- "Join 100+ teams building dynamic mobile experiences"
- "Most affordable way to add A/B testing and remote config"
- "$99 value for just $39/mo - but only for early adopters"
- "We're new, so we're making it a no-brainer"
Social Proof
- "Save $360 in your first 6 months"
- "Other platforms charge $299-999/mo for these features"
- "Early customers are already shipping 2x faster"
⚠️ Important Notes
Things to Avoid
- ❌ Don't extend promo indefinitely - creates bad precedent
- ❌ Don't surprise customers with price increase - 30 days notice minimum
- ❌ Don't lock customers into contracts - monthly is fine
- ❌ Don't oversell features you don't have yet - be transparent
Things to Do
- ✅ Be transparent about what's ready vs. coming soon
- ✅ Over-communicate about the promo terms
- ✅ Track which customers came in during promo (for loyalty offers)
- ✅ Build relationships with early customers
- ✅ Ask for feedback constantly
- ✅ Honor the promo rate even if you mess up billing
📞 Support Responses
Pre-written responses for common questions:
Q: Can I lock in this rate forever?
"The promotional rate is locked for 6 months. After that, we transition to regular pricing ($99/mo for Starter). However, we do offer a 20% discount if you switch to annual billing, and we have loyalty programs for engaged early customers."
Q: What if I need to cancel during the promo?
"You can cancel anytime with no penalty. You'll keep access until the end of your billing period. If you return later, you'll be on regular pricing."
Q: If I upgrade from Starter to Growth during promo, do I keep the discount?
"Yes! You'll get the promotional rate on Growth ($319 vs $799) for the remainder of your 6-month promo period."
TL;DR - Quick Reference
✅ Do This:
- Launch with 60% off ($99 → $39, $799 → $319)
- Show only Free, Starter, Growth (hide Pro/Enterprise as "Coming Soon")
- Lock rate for 6 months (Jan 14 - July 14, 2025)
- Give 30-day notice before transitioning to regular price
- Be transparent about what's ready vs. coming
📈 Expected Results:
- 50-100 paying customers in 6 months
- $2K-10K MRR by month 6
- $25K-50K MRR by month 12
- Strong foundation of testimonials and feedback
🎯 Success = Building trust + Getting users + Validating pricing
Last Updated: October 14, 2024
Next Review: January 14, 2025 (Launch day)
Promo Ends: July 14, 2025