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Audiences

Segment users and deliver personalized experiences.

Overview​

Audiences allow you to group users based on attributes and behaviors. Target campaigns, personalize content, and analyze user segments.

Audience Rules​

Attribute Rules​

Filter by user properties:

{
  "field": "subscriptionTier",
  "operator": "equals",
  "value": "premium"
}

Event Rules​

Filter by user actions:

{
  "ruleType": "event",
  "eventId": "purchased",
  "operator": "has_performed"
}

Time-based Rules​

Filter by recent activity:

{
  "ruleType": "event",
  "eventId": "login",
  "operator": "performed_within",
  "timeWindow": { "value": 7, "unit": "days" }
}

Learn More​